OUSL Research Repository
Factors influencing consumer adoption intention of location-based mobile marketing technologies in supermarkets; reference to generation z in Colombo district
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| dc.contributor.author | Amarakoon, A.M.S.S.K. | |
| dc.contributor.author | Piumali, P.L.G.S.D. | |
| dc.date.accessioned | 2025-02-27T06:35:10Z | |
| dc.date.available | 2025-02-27T06:35:10Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2731 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Generation Z consumers | en_US |
| dc.subject | Intention to adopt | en_US |
| dc.title | Factors influencing consumer adoption intention of location-based mobile marketing technologies in supermarkets; reference to generation z in Colombo district | en_US |
| dc.type | Article | en_US |
