Influence of web related marketing stimuli on impulsive customer decision making in fashion retail sector – exploratory analysis based on customer biometrics

dc.contributor.author	Nisansala, K.T. D.
dc.contributor.author	Samarasinghe, G.D.
dc.contributor.author	Mudalige, D.M.
dc.date.accessioned	2025-02-27T06:36:40Z
dc.date.available	2025-02-27T06:36:40Z
dc.date.issued	2024
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/2732
dc.language.iso	en	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Customer – biometrics	en_US
dc.subject	Eye – tracking	en_US
dc.subject	Web	en_US
dc.title	Influence of web related marketing stimuli on impulsive customer decision making in fashion retail sector – exploratory analysis based on customer biometrics	en_US
dc.type	Article	en_US